WHAT IS THALAMUS

Thalamus is a flexible and scalable enterprise Marketing Software as a Service platform that allows consumer-oriented companies to:

  • massively engage consumers and customers
  • through multiple interaction touch-points
  • sending omnichannel outbound messages
  • build consumer and customer journeys

Thalamus will become the central brain for all your consumer and customer interactions.

INTEGRATE ALL YOUR DIGITAL TOUCHPOINTS

Your brand touch point builders (marketing agencies, digital agencies, and so forth) can easily integrate websites, mobile apps, Facebook apps, among others, with Thalamus.

This way, touch points no longer need to handle information or brand business rules. Thalamus will do it through our Thalamus Intelligent API.

A major benefit: Thalamus is a software solution that runs “in the shadows”, behind brand touchpoints, analyzing how to react to each consumer interaction, without the consumer ever noticing.

Thalamus provides touchpoints with the necessary information to act wisely. And it does so with no design restrictions, which is vital for brand building and design creativity.

TRACK BEHAVIOUR

When implementing Thalamus, consumers and customers behavioral information is collected from touch points. This behavioural data is turned into actionable knowledge.

Everything consumers and customers do is automatically categorised, added to their profile, and can be used for:

  • dynamic segmentation based on behaviour
  • triggering outbound communications
  • triggering activities, prizes
  • measuring communication and activity effectiveness based on consumer behaviour changes
  • analysing consumer behaviour

SEND OMNICHANNEL OUTBOUND COMMUNICATIONS

Once Thalamus gathers consumer and customers information, you can start sending outbound communications with just a few clicks. Send massive or triggered communications.

Thalamus is a truly omnichannel platform, allowing you to communicate through:

  • Email
  • SMS
  • Brand Private Inbox
  • Mobile Push Notification
  • Web Push Notification
  • Phone Calls
  • Facebook Ads custom audiences
  • Google Ads custom match audiences
  • Twitter Ads tailered audiences

EXECUTE ACTIVITIES AND PROMOTIONS

An activity is one of the most important moments to learn about consumers and customers, not only from their explicit data (what they tell you), but also from the implicit information (based on their behavior).

As Thalamus provides an Activity module, at any integrated touchpoint the following can be implemented:

  • Surveys
  • Banner personalization
  • Mileage programs
  • Raffles
  • Instant wins
  • Gamification activities with missions
  • Event invitations
  • Newsletters
  • Pay it forward activities
  • Trade marketing activities
  • eCommerce

ANALYZE, LEARN AND REACT

A crucial part of our success is that we provide a top-notch, out of the box business intelligence tool , which is integrated into Thalamus: Tableau.

For each module used to gather consumer information, there is an analytical model and a set of standard reports, cubes and dashboards available for you on Thalamus, using Tableau Online.

With Thalamus, you buy a solution to the entire Consumer Engagement Lifecycle, from planning to execution and analysis